General, Finance & Cap Settings

General Settings
  • Name : Display name of your campaign. For internal purposes, not shared with exchanges.
  • Advertiser domain : Top-level domain name of the advertiser. For example, if campaign is related to nike products, nike.com should be set here. It should not be a sub-domain.
  • Campaign time span : Start date and end date of the campaign.
  • Landing page URL : Landing page URL to be used to redirect user on click (display advertising) or impression (pop advertising).
  • IAB Categories : List of IAB categories in which your campaign belongs.
Finance Settings
  • Daily spending limit : Total amount of spend campaign should not exceed in a day.
  • Total spending limit : Total amount of spend campaign should not exceed ever.
  • Revenue tracking : Type of revenue tracking.
Cap Settings
  • Impressions per IP : Maximum number of times your ad should be shown to one IP address, for the time of capping duration.
  • Clicks per IP : Maximum number of times one IP address is allowed to click on your advertise. Once this cap is reached, your ad will not be shown to such IP address for the time of capping duration.
  • Impressions per Device : Maximum number of times your ad should be shown to one device, for the time of capping duration.
  • Clicks per IP : Maximum number of times one device is allowed to click on your advertise. Once this cap is reached, your ad will not be shown to such device for the time of capping duration.
  • Capping duration : Time in seconds for which duration the cap should be applied to above cappers.
Adacts Digital — Demand-side Platform
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