Supported Tracking Parameters (Macros)

ParameterDescription
{subid}Bid ID to be provided with postback for conversion tracking
{campaign_id}Your Campaign's ID
{creative_id}Creative ID
{exchange}Exchange ID
{ip} IP address of the user
{country}Country code (2 characters)
{os_version}Operating System Version
{device_vendor}Device Brand / Vendor name
{campaign_name}Name of the Campaign
{ad_size}Creative Size (wxh)
{carrier}Mobile Carrier Name
{os}Operating System name
{browser}Browser name
{publisher_id}Adspace ID
{source_name}Source domain
{ua}User Agent
{ifa}Advertiser ID (gaid/idfa)
{app_id}App Bundle ID
{app_name}App Name
Adacts Digital — Demand-side Platform
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